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SMA’s Sports Broadcasting Course Curriculum

SMA understands that learning comes in more mediums than just through reading books. That is why we have developed a proprietary sports-centered curriculum that includes teaching by audio, video and reading the written word.

Additional learning and networking opportunities include online webinars, teleconferences and tele-class technology that provides you with the most comprehensive sports broadcasting training experience available.

I am currently working a the news director for WMOI, WAIK, and WRAM - Galesburg, Monouth IL after finishing the mentor program at WGN in Chicago.

Thanks for everything
Jim FItzpatrick

Real world training for real world sportscasting jobs

Concentrated emphasis is put on developing major market show hosting skills, as well as play-by-play development and sports anchoring techniques. Here’s an overview of our sports broadcasting course curriculum.

All “Supreme and Ultra Insider” students will receive;

Online seminars taught by ESPN & Sporting News Network hosts (CD ROM)
In any learning situation, your instructor is one the most important elements for success. Well, here’s where you gain an almost unfair advantage over your competition!

Current talent agent and former national ESPN and Sporting News Network host, Jon Chelesnik, shares his insider knowledge of the business in over four hours of online seminars. Truly a gifted teacher, you can expect Jon to teach you:

  • How to develop professional quality play-by-play announcing skills

  • Insider Secrets to Hosting a Network-Caliber Sports Talk Show

  • How to skillfully host your own radio show

  • ESPN's seven deadly sins of interviewing – Revealed

  • Three ways to break into sportscasting without quitting your current job

  • How to land the sports broadcasting job of your dreams

  • Where to find hidden job opportunities that others never think to look

  • Which stealth tactics to use for hosting your own sports talk show - today

In addition:

  • You’ll hear actual demo tapes that landed other sportscasters jobs

  • You’ll discover step-by-step ways to gain experience before ever being hired

  • You’ll know EXACTLY what to say when following up your application

  • You’ll be shown two insider secrets to building your network of industry contacts

  • You’ll know the best time to directly reach the decision maker

  • You’ll have a clear understanding of how to produce winning demo tapes and resumes that get you hired ... and much, much more.

Other course curriculum areas covered include (written & video):

  • Introduction to Professional Announcing

  • The Studio Environment - Radio

  • Vocal Development

  • Performance Development

  • Commercial Announcing

  • Interviewing

  • News Announcing

  • Specialty Announcing

  • Beginning an Announcing Career

  • Copywriting essentials

Tele-conference classes with sports broadcasting mentors

“Supreme insider” students are guaranteed six months of tele-conference classes from selected sports broadcasting experts, while “Ultra Insider” students receive twelve months of ongoing training. Every tele-conference class will have Q & A features until all questions have been satisfactorily answered. Note: All calls archived for listening at your convenience.

You can also expect in your package 3 priceless conference calls discussing specific topics of interest and necessity from the following sportscasters:

  • Lee “Hacksaw” Hamilton, from XTRA Sports 1360, who teaches on game week preparation and interviews, challenges to working a two and three-man booth, charting players, skill sets required for broadcasting various sports, and keys to successful sports talk hosting. Truly a pioneer and legend in sports talk radio, “Hacksaws” 30-year broadcasting career has also included being the play-by-play voice for the Seattle Seahawks, San Diego Chargers, Minnesota Vikings, USC Trojans, Arizona State Sun Devils and San Diego State University.

  • Larry Krueger from Sports Byline and Comcast, who teaches stealth tactics for breaking into sports broadcasting from a completely unrelated field (just as he did). Larry will share with you the same networking strategies he used to become the evening host for 8 years on San Francisco’s KNBR.

  • Rob Buska, sports director of the Western Kansas Broadcast Center, who teaches you the same techniques he uses to secure sports broadcasting rights. Rob will share his step-by-step methods used to secure the broadcasting rights for the NCAA Champion Cal State Fullerton baseball team… He then named himself the play-by-play announcer. The same ingenious methods Rob has used to secure the broadcasting rights to Cal State Long Beach baseball, Mater Dei and Santa Margarita football and the Rancho Cucamonga Quakes will also work for you.

Supreme Insiders will receive bi-weekly private phone critiques with your own mentor for four months.

  • You email your mentor a link to your show in advance of your sessions.

  • Your mentor will offer detailed suggestions for improvement.

  • You’ll receive assistance on producing your professional demo tape.

  • You’ll assistance on producing your broadcasting resume.

Supreme Insiders will enjoy private email access to your own mentor, including:

  • Unlimited email access to your mentor for any guidance you may need

  • An “Action Plan” for job search strategies developed with your mentor

But instruction from broadcasters is just the start of what you get!

As a “Supreme Insider” or an “Ultra Insider” you can also look forward to …

--One full year of Group Mastermind Conference Calls for networking (six months for Supreme Insiders) - and an idea exchange – with a professional talent agent, program director or sportscaster as moderator.

  • You’ll network monthly with other students to share solutions to obstacles.

  • You’ll share job search strategies.

  • You’ll discover solid opportunities to find co-host partners in the group.

  • You’ll receive individual portfolio critiques.

  • You’ll receive support and guidance to implement your success “Action Plan”.

--Portfolio assessment & consultation with CEO of Sportscasters Talent Agency of America, Jon Chelesnik

Besides properly training and preparing you for employment, we also ensure that your portfolio is presented in a professional manner according to industry standards and expectations. Current talent agent and former ESPN and Sporting News Network host Jon Chelesnik will personally make sure your professional demo portfolio has the winning touch. Here’s how it works:

  • You submit your portfolio for professional assessment before sending it out.

  • You receive a detailed critique of portfolio (a $125 value! Included at no extra cost!).

  • You’ll have your “Action Plan” report assessed, modified, and improved.

But before you decide, look at these ADDITIONAL bonuses you get just for signing up! All are included in the program price and were recorded at a recent BMS sportscasting seminar in Chicago. Please be aware this is a strictly limited time offer!

Bonus #1 – Talk Show Hosting

On signup, you’ll receive a seminar audio series conducted by various industry heavyweights, including current CEO of Red Zebra broadcasting and former GM of ESPN in Bristol, Bruce Gilbert, and Sports Byline owner, Ron Barr, who share talk show hosting insights on:

  • The Seven Deadly Sins of Interviewing (1 & 2)

  • On Air Do's and Don'ts

  • Brainstorming

  • The Programming Triangle

  • Every Segment is a Show

  • Production Value (1 & 2)

  • The Topic Tree

  • Ask Why

  • Formulating Opinions

  • TSL & The Art of the Tease

  • The Art of Storytelling

  • Handling Phone Calls

  • Team Shows

  • Broadcasting vs Communicating

  • Understanding Your Strengths

  • The Value of Storytelling

  • Be Credible

  • Don't Be Crass

  • Capturing the Moment

  • Balancing Career and Family

 

Bonus #2: Play-by-Play

Veteran NFL and NBA play-by-play announcer will teach you strategies on:

  • What Makes an Elite PBP Announcer

  • Developing a Style

  • Four Keys to PBP Success

  • Prepare for Everything

  • Play-by-Play Do's and Don'ts

  • Q&A Session

College basketball play-by-play announcer  also discusses:  

  • Breaking into Play-by-Play

  • Preparation

  • Working with an Analyst

  • TV Production Meetings

  • Developing Your Style

  • Spotting Charts

 

 

Bonus #3: Broadcasting Employment

Bruce Gilbert, Larry Gifford (ESPN Network radio) and Jeff Schwartz (ESPN Chicago) discuss:  

  • What ESPN Looks for in a Hire

  • Common Questions in the Job Interview

  • Questions You Should Ask in the Job Interview

  • Q&A Building Your Demo

  • Q&A Building Your Resume; Writing Samples

  • How to Break Into Radio

  • No Such Thing as a Bad Idea

  • Selling Yourself in the Job Market

  • How Not to Get a Job-1 & 2

  • What You SHOULD Do to Get a Job

  • Being a Leader at Your Station

 

 

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